This happened to me outside Woodward’s Department store when I was small. My folks were standing close to the curb, watching for the bus to come. I was next to the window checking out the Christmas display and watching the Salvation Army Santa. He wasn’t doing much, so I started to ask him questions (not in a disrespectful way) and he barked at me! This was very un-Santa like behaviour. My mom explained that this wasn’t the real Santa, just a helper in a red suit and beard. Even then I was aware of bad advertising and felt that Santa should know he was being misrepresented!