Here is an example of bad lettering. Hand lettering has to be neat, clean, and legible. Spaces between the words are important as well. You have to make sure that the reader's eyes flow easily over the text and that he knows exactly what's being said. I never thought twice about the lettering in this strip until I received a note from a reader saying he couldn't understand why: In the second panel, Elly had called herself a "goon."