Lynn's Comments: One thing we always had in our clinic was new reading material. Thinking of the patients, we subscribed to a variety of magazines, and children's books were replaced as soon as they looked soiled or dog-eared. People really appreciated this small waiting room diversion, and often said so. Whenever I go into an office or a clinic and I see that there are a variety of reasonably fresh and current magazines, I feel a little better about the folks who run that office. There, on the coffee table in front of me, is evidence that they care.