sugar soggs: Browse The Strips
Sunday, February 23, 1986
Thursday, January 15, 2015
Sunday, February 22, 2015
Lynn's Comments: I have always loved making up names on things like cereal boxes. In art school, one of the things we had to do for commercial design was to come up with an entire cereal box--from the size to the ingredients to the illustration on the cover. This meant we had to figure out how much space we needed for type (in two official languages): brand name, logos, contents, weight, nutritional value, and directions. Packaging is a whole industry of its own, so this was a really good exercise. The cereal I came up with was "Sugar Soggs." The art showed a kid eating some gruesome candy-coated gruel. It was okay, but the best design was done by one of the guys in the class; he called his cereal "Uncle Brian's Grumpies." On the cover was a grimacing caricature of the instructor, whose name was Brian, and the ingredients he made up were hilarious. In terms of funny, he had me beat by a mile. Neither of us got a good mark because we hadn't taken the project seriously. It seemed to us that despite the prof's objections, cartoons do sell!
Later, when I worked for Standard Engravers, a packaging firm in Hamilton, Ontario, I was given the opportunity to design a giveaway on a cereal box. I thought this would be neat, until I was given a space about 2 inches square on the bottom right corner. This was a real challenge--and that's good. If you give a cartoonist or graphic artist a blank page and say "draw something," they have to think for a while. Give them a tiny, awkward space, and suddenly the ideas come out of the blue. A great example of this is Sergio Aragones' "marginals"--the tiny cartoons that tumble around the page borders in Mad magazine. When he suggested he be hired to do these, he was told that he'd run out of ideas. Some 45 years later, he's still producing them, and each one is wonderfully different.
For the small corner space on the cereal box, I designed finger puppets, pencil toppers, decals, and "spinners" (a top made from paper). It was fun. I thought this could be a surprisingly satisfying career, but things went in other directions. I still get to work on cereal boxes but in a different way!
Later, when I worked for Standard Engravers, a packaging firm in Hamilton, Ontario, I was given the opportunity to design a giveaway on a cereal box. I thought this would be neat, until I was given a space about 2 inches square on the bottom right corner. This was a real challenge--and that's good. If you give a cartoonist or graphic artist a blank page and say "draw something," they have to think for a while. Give them a tiny, awkward space, and suddenly the ideas come out of the blue. A great example of this is Sergio Aragones' "marginals"--the tiny cartoons that tumble around the page borders in Mad magazine. When he suggested he be hired to do these, he was told that he'd run out of ideas. Some 45 years later, he's still producing them, and each one is wonderfully different.
For the small corner space on the cereal box, I designed finger puppets, pencil toppers, decals, and "spinners" (a top made from paper). It was fun. I thought this could be a surprisingly satisfying career, but things went in other directions. I still get to work on cereal boxes but in a different way!
One day I saw her fidgeting with the oven. It was a gas oven, and she wasn't familiar with the way the oven worked. When I tried to tell her how to do it, she barked at me to mind my own business, that she knew how to operate an oven, and to get out of her way. Figuring this would be a great opportunity to see what would actually happen if you lit the oven the wrong way, I crossed my arms, leaned against the doorway, and watched. First she turned on the gas. The oven door was closed. Interesting. Then she looked for a match. She found the matchbox on the wall and took out a match. She went to the stove, struck the match on one of the elements and opened the oven door. Well--Ka-BOOOOOMMMMMM!!!!!! The explosion blew Granny across the room. She wound up on the opposite side--sitting on the floor with her back against the cupboard doors. Her eyebrows were gone, and all the hairs on her chin were frizzled black. The best thing of all was the look on her face. Her mouth had formed a little "o." I was thinking, "Wow! So THAT's what happens!" It took a few seconds before I reached out to help her up, and a few more for us both to realize that she could have been very seriously hurt! With grateful relief, we hugged each other, and for the rest of her stay, we held a truce.